RAKUTEN

Rakuten, Inc. is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.

OUT WITH THE OLD

IN WITH THE NEW

WHAT I DID

Team lead designer managing all creative design and approvals for the website, campaigns, display ads, and emails. Introduced the new pattern library of templates and style guides for the design team to follow pushing for consistent branding.

Challenge: How to consolidate multiple brands and styles, all in one marketplace with a consistent look and feel.

Solution: Designed a responsive template utilizing the brand's logo, colors, and strong imagery showcasing the featured products.