BLUE SKY PLANNERS

Blue Sky offers functional and stylish planning, note-taking and business accessory products including personalized planners and notebooks! Blue Sky is a solution – We help millions of people achieve their dream of organization, effectively and with style.

OUT WITH THE OLD

IN WITH THE NEW

SOLUTION TO THE CHALLENGE

Managed the entire website and rebranding project from initiation to completion. A full brand overhaul was established redesigning a new logo after 16 years. Strategically planned the site launch announcement via email through a members-only portal for a sneak peek.

Challenge: How to acclimate loyal customers of 16 years to the new brand look, experience, and much higher price point.

Solution: Keep the tried and true designs as a "Classic" edition. Incentivize purchasing new special edition designer covers.