BLUE SKY PLANNERS

Blue Sky offers functional and stylish planning, note-taking and business accessory products including personalized planners and notebooks! Blue Sky is a solution – We help millions of people achieve their dream of organization, effectively and with style.

OUT WITH THE OLD

IN WITH THE NEW

WHAT I DID

Managed the entire website and rebranding project from initiation to completion. A full brand overhaul was established redesigning a new logo after 16 years. Strategically planned the site launch announcement via email through a members-only portal for a sneak peek.

Challenge: How to acclimate loyal customers of 16 years to the new brand look, experience, and much higher price point.

Solution: Keep the tried and true designs as a "Classic" edition. Incentivize purchasing new special edition designer covers.