AIR & WATER
Since 2002, Air & Water’s standard for quality residential and commercial heating and cooling products has always remained the same: dependable, efficient, and worry-free comfort. Their competitive prices and wide selection of heating, cooling, and purification products and home appliances has helped tens of thousands of customers all across the country with their heating and cooling needs.
NEWAIR - AFFORDABLE SUB-BRAND
LUMA COMFORT - LUXURY SUB-BRAND
WHAT I DID
Implemented brand guidelines for web, digital, print, and package design. Managed all social channels, blog administration and optimized website improving sales conversion and gross market value. Conducted internal and external usability testing to determine homepage redesign of featured products.
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Challenge: How to create and drive traffic to multiple microsites based on sub-brands.
Solution: Offer exclusive pricing to email members, and offer a giveaway campaign to increase social engagement and traffic to new microsites.
PRINT PRODUCTION
DIGITAL DESIGN
WEBSITE
Retail Package Design, Stationery, Media Kits, Sale Sheets, Catalogs
Banners, Email, Display Ads, Infographics, Campaigns, Photography
Sub-brand Mircosites, Optimization, Interactive Design, User Research